As smartphone users move away from operator provided value added services towards mobile apps and over-the-top (OTT) services, mobile operator marketing staff are losing touch with their customer base.
Amethon’s Mobile Analytics provides detailed preference and behavioural insight into individual subscribers as well as the ability to export lists of subscribers based on common activity or characteristics.
Features
Subscribers can be segmented or classified in terms of:
- Device characteristics such as brand, model or operating system
- Activity such as using a specific application or visiting particular site
- Usage patterns such as high data consumption or long session durations
Once a segment has been identified, the MSISDNs of the subscribers within the segment can be exported.
Benefits
Marketing and product management teams can identify subscriber segments of relevance to a new product or service and generate the corresponding list of MSISDNs. This significantly increases the effectiveness and take-up of the promotional campaign or special offer.