With the explosive growth in mobile data usage driven by smartphone and mobile application uptake, mobile operators are struggling to understand and leverage this growth for marketing, product management and engineering initiatives. While the mobile network may include nodes generating transactional data such as optimisation gateways, passive probes or DPI nodes, the sheer volume and velocity of information exceeds the ability of BI teams and data warehouses to assimilate let alone analyse.
Amethon’s Mobile Data Insights Consulting leverages our Mobile Analytics technology to provide detailed, comprehensive and actionable insight into mobile data and smartphone usage.
How it works
The process begins with a workshop to identify the specific areas of focus or questions which need to be answered by the consulting service.
Depending on the availability of suitable traffic meta-data from existing gateways or DPI nodes, we may ingest your existing log files or deploy a passive probe to generate traffic meta-data.
The traffic meta-data is post-processed through our Mobile Analytics platform and Amethon’s experienced consultants then analyse the results and develop a comprehensive report covering the identified focus areas as well as general insight such as smartphone and mobile app usage, device traffic breakdowns and off-deck browsing trends.
We also benchmark a number of key metrics against other operators from around the world and provide recommendations on additional traffic and revenue growth strategies.
Finally, we review the results during an onsite workshop and make your results available via our web-based reporting portal allowing you to conduct further analysis and investigation.
Benefits to Mobile Operators
- Understand smartphone and mobile application usage trends
- Measure the impact of Over the Top (OTT) services
- Analyse subscriber usage of specific handset brands or models
- Benchmark data consumption metrics against other operators from around the world
- Gain valuable and actionable insight strategies for traffic and revenue growth