Mobile Media Metrix is the mobile advertising services arm of Amethon Solutions, an Australian based software development company specializing in Mobile Analytics technologies.
We work with marketers and agencies who need to plan, implement and report on mobile marketing and advertising strategies, by providing information and analysis on how brands connect to consumers via their mobile.
The Opportunity of Mobile Advertising
The mobile phone has revolutionised human communication and interaction like no other device in history and it is set to do the same for marketing and advertising.
With almost ubiquitous ownership and usage by Australian consumers, it is the only communications medium that is:
- Personal - each mobile phone connects to a single consumer
- Immediate - they are almost always on and always at hand
- Interactive - inherently designed for two way communications
Global mobile advertising revenues are forecast to reach US$14.4 billion by 2011 and A$250m in Australia by 2010 which means brands, media buyers or digital agencies cannot afford to ignore this channel.
Innovative Insight into Mobile Advertising
Mobile Media Metrix works with interactive marketing agencies and media planners to provide independent success metrics for mobile advertising and marketing solutions. Leveraging our unique technology platforms and working in partnership with mobile operators such as Vodafone Australia, we provide information, insight and metrics on viral mobile marketing campaigns, mobile internet browsing and mobile content sharing.
Headquartered in Sydney with offices in Melbourne and New York, our staff have worked with clients around the world to help them understand and leverage the relationship between consumers and their mobile devices.
Service Areas
Viral Mobile Campaign Reporting
Mobile Internet Analytics