As mobile operators move away from walled gardens and allow subscribers to browse off-deck, questions around monetization, revenue cannibalization, network impacts and broader subscriber trends arise. This service leverages our Mobile Analytics technology to provide detailed insight into subscriber usage and content consumption of on-deck/portal and off-deck services and destination including web browsing and applications.

How it works

Traffic data is captured in the network for an agreed duration after which it is processed offline using our Mobile Analytics technology. This can be via WAP Gateway/Mobile Internet Proxy logs or using wireline capture.

Amethon's experienced consultants then analyse the results and develop a comprehensive report covering topics such as off-deck browsing trends, subscriber use of the mobile portal and analysis of any operator campaigns undertaken during the data gathering phase.

We also benchmark a number of key metrics against other operators from around the world and provide recommendations on additional traffic and revenue growth strategies.

Finally, we make your results available via our web-based reporting portal allowing you to conduct further analysis and investigation.

Benefits to Mobile Operators