2 June 2011 - Amethon’s Mobile Application Analytics has been named number 14 in the Anthill Magazine ‘SMART 100’ index of Australia’s most innovative products or services for 2011.
Mobile Application Analytics provides mobile operators with unprecedented insight into subscriber usage of smartphone applications including iPhone, iPad and Android-based devices. With this ground breaking tool, mobile operators can see the breakdown of traffic generated by different smartphone ecosystems (iOS, Android, Blackberry, etc), the ratio of browser versus application traffic as well as usage levels of individual applications such as Facebook, YouTube or Google Maps.
The solution also identifies ‘rogue’ mobile apps which have the potential to cause network congestion, outages or subscriber ‘bill shock’ as a result of excess data usage, extended session durations or high transactional loads.
Amethon CEO Michael Stone said, ‘To be ranked number 14 in the Anthill ‘SMART 100’ is a great achievement for Amethon and recognises the global potential of our solution.’
He added, ‘Mobile data usage is growing exponentially and operators are quick to point the finger at smartphones and mobile applications, but only Mobile Application Analytics is able to identify which specific applications or devices are responsible.’
About Amethon
Amethon Solutions (Asia Pacific) Pty Ltd was founded in Sydney, Australia in 2000 and is a leading provider of mobile analytics tools for mobile operators, mobile content publishers and mobile marketing agencies with its Content Fingerprinting and Mobile Analytics products. Content Fingerprinting tracks and measures viral and P2P MMS traffic while Mobile Analytics provides detailed reporting on mobile web and mobile application usage.
Its products are deployed in Australia, USA, Europe, South East Asia and the Middle East and the company has won Deloitte Fast 50 Rising Star and RedHerring Asia Top 100 awards.
For more information Amethon and its products please visit www.amethon.com.
About the Smart 100
The SMART 100 Index was created by leading business media channel Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.
“It identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of ‘mavens’ and readers.
“Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.
“This is because innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think.”
Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey.
Since then, it has evolved into one of Australia’s leading online communities for Australian business owners, ranked among the Top 50 Business & Finance websites in Australia by Nielsen Online Ratings. It is dedicated to innovation, entrepreneurship and the commercial development of Australian ideas.
For further information on the SMART 100, contact:
James Tuckerman on 0422 009 230