For mobile operators who need insight into subscriber use of smartphone mobile apps , our Mobile Apps Module provides advanced reporting and analysis of mobile application usage across all major smartphone ecosystems.
As data usage by smartphones explodes, mobile operators have almost no visibility of which devices or applications are most popular with subscribers or generate the most traffic. With our Mobile Apps Module, product marketing, engineering and operations have the information they need to increase revenue, reduce costs and retain subscribers.
Mobile Analytics - Mobile Apps Module is the market leading product for mobile operator insight into mobile applications usage across all major smartphone ecosystems (iOS, Android, Blackberry, Windows Phone, etc). Built on a foundation of telco experience, Mobile Analytics is engineered for the demands of mobile operator production environments.
Mobile Apps Module provides a range of metrics and measures covering all aspects of mobile applications usage. It can also be used to detect 'rogue' apps which may have a detrimental effect on individual subscribers or the network as a whole. This includes apps with excessive data usage, hold sessions open for too long or generate high transaction loads.
For more information on the business needs met by Mobile Analytics, please see the mobile operator industry solutions section.
Key Features
Support for all major Smartphone ecosystems
- iOS (iPhone, iPad)
- Android
- Blackberry/RIM
- Windows Mobile
- WebOS
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Actionable Insight and Reporting
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Ecosystem breakdown (iOS vs Android vs Blackberry, etc)
- Browsing vs app traffic
- Insight into specific applications (Facebook, YouTube, Maps, etc)
- Data usage, sessions, transactions, subscribers
- 'Rogue' applications and services
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Ease of deployment
- Passive traffic collection from your existing IP hardware
- Apps does not need to be modified or tagged, so content systems are not effected
- Support for multiple capture points, for example multiple APNs or regional POPs
- Support for gateway logging if required, for example WAP gateway or GGSN
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Security, Scalability, Reliability & Resilience
- No risk of service interruption from passive data collection technology
- Reporting data does not leave your network security domain
- Paritioned user access to data
- Multi-tier data aggregation to support scalable pre-processing of data and collection from multiple POPs
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