Mobile Advertising

Mobile Advertising analytics

Mobile Analytics provides a feedback loop for advertising campaigns to quantify success for your advertising clients.

Operators seeking to promote their portal as revenue-generating advertising inventory can quantify metrics such as audience size and behavior to justify higher revenue per ad impression.

Platforms for serving mobile banner ads and hosting microsites can be dispersed between on-deck banner hosting and off-deck brand microsites, thereby making the ability of Mobile Analytics to track on- and off-deck traffic particularly beneficial.
 

Viral MMS Campaigns

Viral person-person messaging is an impulsive and audience-expanding way for operators and their partners to engage a target market.

Viral campaigns can currently be launched by an operator or by third party advertisers, but only Amethon's Content Fingerprinting product can quantify the results of a viral campaign by exact audience size, viral depth and detect the most viral content. Content Fingerprinting is a world first.

Content and Portal Marketing

Understand subscriber content preferences 

Content and portal marketing teams can maximise on-deck return on investment by identifying the most popular content and services. This includes content types, information types and content partners.

Learn from competing off-deck content

By reviewing what's successful off-deck in each content category, (for example news, sports, search, etc) product marketing can take initiatives to increase the yield of on-deck content assets.

Off-deck internet marketing

Monetise the off-deck world

Off-deck revenue is already an important revenue stream and subscriber demand is growing rapidly. However, content discovery in the off-deck domain can be a challenge for subscribers, just as understanding the most popular offnet sites can be a challenge for operator product marketing.

Mobile Analytics provides decision support for marketing by providing near real-time reporting of the most popular offdeck sites, from ranking the major contributors like Facebook and YouTube, to the multitude of sites that form the long tail.

By using the insight provided by Mobile Analytics, offdeck traffic and revenue stimulation campaigns are measureable, making them more effective and allowing partnering decisions to be made with confidence. Unlike other solutions that only provide reporting on "tagged" content, Mobile Analytics reports on the traffic generated for every offdeck domain, even the ones you may not be aware of yet.

Other reporting products may be limited to only reporting traffic passing through the WAP gateway which can exclude devices like the iPhone. Mobile Analytics can report traffic from any point in the network. 

Handset and data plan management

Know why subscribers want to upgrade their mobile internet handset

When engaging in a marketing dialogue with subscribers to upgrade handsets and plans, Mobile Analytics provides near real-time view of the mobile internet applications that are most popular on a specific handset, thereby increasing the conversion rate of the marketing effort. For example, Mobile Analytics can report the most popular iPhone and Android applications (YouTube, Maps, Weather, Stocks, etc) for today, last week or last month.

Similarly, when new handsets call for aggressive new data plans, Mobile Analytics helps manage the ongoing business case by providing a feedback loop on data consumption which determines the cost base of your business case. 

Mobile Broadband

Understand the key use cases for mobile broadband

Mobile Analytics reports the most popular domains and internet applciations by time spent and data. As well as helping shape marketing efforts for subscriber acquisition and plan uptake, the reports provide an input to the true network cost of mobile broadband products, as input to future pricing packages and capacity planning.

How we work with you

A flexible engagement model

The Mobile Analytics and Content Fingerprinting product families have patented technology advantages that mean they deploy into operator networks with minimal demand on your scarce internal technical resources.
This means we can engage with you as either:

• a product vendor,
• on a services basis through our Insights Services model.

This provides the flexibility for our customers to utilise our technology or leverage our deep domain experience as they best see fit.