Australian mobile web analytics technology receives support and recognition for its strong export potential.
4 November 2009 Sydney, Australia: Amethon today announced that its Mobile Analytics solution has been accepted for Australian Technology Showcase (ATS) membership.
The ATS is a national networking program aimed at promoting and
developing export markets for innovative technology based products. The
membership application process required that Amethon demonstrate its
technology is innovative, scientifically credible, commercially
attractive, has strong export potential, socially and environmentally
beneficial and also that it contains significant local Australian
content.
Mobile web browsing is growing rapidly as consumers upgrade to more
capable handsets, larger data plans and access widely available
off-deck content and applications. The challenge for mobile operators, mobile marketing agencies and mobile content publishers
is to accurately measure and report on all aspects of mobile web
browsing in order to understand subscriber preferences, improve mobile
website usage and report on marketing campaign performance. Amethon’s
Mobile Analytics provides advanced near real-time analytics to maximise
revenue and better service consumer and advertising partner needs.
“Acceptance into the Australian
Technology Showcase validates the strong global potential we see for
our Mobile Analytics solution and the program will provide invaluable
networking opportunities and support for our export activities.” said
Michael Stone, CEO of Amethon Solutions.
About ATS
The Australian Technology Showcase (ATS) is a national networking
program aimed at promoting and developing export markets for innovative
technology based products.
The program aims to encourage exports and increase employment by
promoting member technologies on the domestic and international
markets.
The ATS is managed by state government departments in Victoria,
Queensland and New South Wales. For more information please visit ats.business.gov.au
About Amethon
Amethon Solutions (Asia Pacific) Pty
Ltd was founded in Sydney, Australia in 2000 and is a leading provider
of mobile analytics tools for mobile operators, mobile content
publishers and mobile marketing agencies with its Content Fingerprinting and Mobile Analytics products.
Content Fingerprinting tracks and measures viral and P2P MMS traffic
while Mobile Analytics provides detailed web analytics for both on-deck
and off-deck mobile browsing.
The company has attracted investment from EpiCorp and MAP Venture
Partners, and has won Deloitte Fast 50 Rising Star and RedHerring Asia
Top 100 awards.
Please see www.amethon.com for more information.
For further information and images, please contact:
Amethon: Michael Stone
Email: michael.stone@amethon.com
Mobile: +61 2 8920 9177