Here are our blog posts.
Bytemobile (now part of Citrix) has published their Q1 2013 Mobile Analytics report using results generated by our Mobile Analytics platform. Our analysis was specifically used for insight into mobile gaming, health apps and how often subscribers use their devices for specific activities.
According to new research from Analysys Mason, 27% of CSPs have no strategy for ‘big data analytics’ in 2013, and the vast amount of information that CSPs hold about their subscribers has been largely untapped. The term ‘big data analytics’ is associated with capturing and analysing consumer behaviour using the Web, and can have huge benefits in terms of both revenue generation and customer loyalty.
Continue reading “More than a quarter of CSPs have no strategy for big data analytics” »
Today we announce the immediate availability of Mobile Analytics release 3.0. This represents an enormous milestone for the company and product itself, especially considering how much it has evolved since the early prototypes. This blog post reflects on some of that evolution…
The key challenges with Big Data are well known and many solutions are successfully addressing these problems. Wikipedia states that these challenges include ‘capture, curation, storage, search, sharing, analysis, and visualization’, however, there is one challenge relevant for mobile operators which has been overlooked.
This blog article discusses the data transport issue and shows how Amethon’s Mobile Analytics successfully addresses this issue.
Amethon has released a white paper which analyses the potential threat to mobile networks and individual subscribers posed by defective or malicious mobile applications.
Smartphones and mobile applications have fundamentally changed the mobile landscape with penetration rates approaching or exceeding 50% in many advanced markets . While mobile applications enable mobile devices to entertain, inform and connect more than ever before, Amethon’s work with mobile operators around the world has found that they also represent a clear and present danger to both mobile networks and individual subscribers.
This white paper defines the nature of these threats, describes a number of specific mobile applications we have identified as potential threats and offers solutions to mobile operators that enable proactive action to be taken.
Please click here to download a copy of this white paper.
The London 2012 Olympic Games were an unparalleled success for athletes, organisers and spectators. For television broadcasters around the world, it produced record ratings with Nielsen identifying it as the most watched event in US television history.
It was also the first Olympics held in an era with a high penetration of tablets and smartphones which resulted in a tripling of mobile video streams for NBC between the Beijing 2008 and London 2012. This is in line with our predictions on the traffic growth expected from the Olympics.
Amethon’s Mobile Analytics platform was used to analyse mobile traffic generated during the Olympics for a number of global operators and we were able to identify the key Olympic events that drove mobile video traffic.
Bytemobile (now part of Citrix) has published their Q4 2012 Mobile Analytics report using results generated by our Mobile Analytics platform. Our analysis was specifically used for insight into mobile messaging apps, time of day trends and Facebook downstream traffic.
Amethon Solutions, a leading provider of analytics and insight solutions to mobile network operators, and Bytemobile, Inc., the industry leader in video optimization and Smart Capacity™ solutions for mobile network operators today published a report on the expected impact of the 2012 Summer Olympics on operators’ networks.
10th January 2010 - According to Amethon Solutions, the leading provider of MMS analytics solutions, MMS content is not all it seems.
In a Fun Text sponsored study, Amethon has proven that a substantial volume of MMS traffic is driven by professionally created content such as eCards, emoticons and viral videos.
We have recently had a number of conversations with clients that go beyond the normal mobile analytics questions. In particular, they are asking how can they grow their mobile traffic and unique visitors. While this is not exactly our core business, we have seen enough examples across our client base to have a pretty good idea of the various methods and techniques available to the mobile site publisher.
Continue reading “Growing mobile traffic” »