Viral Mobile Campaign Reporting

For agencies that would like to measure audience reach and the number of "conversations" created using mobile viral advertising, we provide a unique viral reporting service for Australia leveraging our Content Fingerprinting technology.

Viral mobile messages are typically delivered as a Multimedia messages (MMS) with rich content like short videos, colour slides, sounds bites and music. The messages are easily forwarded by a consumer to others, creating a viral effect and extending campaign reach. Consumers will virally forward the MMS if the campaign creative is compelling or to share value, for example forwarding a redeemable voucher to a friend.

The viral reporting service provides incredible insight into the viral success of an MMS campaign by reporting the campaign reach and the number of "conversations" caused by consumers forwarding the messages to their friends.

Demonstration Report