San Francisco, CA, August 7, 2007 – Red Herring Magazine announced today that Amethon Solutions has been short listed for the Red Herring 100 Asia 2007 awards. The 100 winners will be announced at the Red Herring 100 Asia event in Hong Kong, on August 29-31.

The Red Herring editorial team carefully selected the finalists based on criteria such as technology, management team and business model. 

"The 200 finalists we selected from across 16 countries and regions are all excellent contenders," said Joel Dreyfuss, Editor-in-Chief of Red Herring. "They are exceptional companies who thrive on innovation and strongly define the important role of technology in Asia’s economy and throughout the world." 

Amethon Solutions, a mobile applications developer, is an Australian start-up success story and is in the process of negotiating contracts with international mobile carriers. “It is great to see an Australian company such as Amethon Solutions recognised for innovation within the Asian region”, said Michael Stone, CEO of Amethon Solutions. “Our Content Fingerprinting and Portal Analytics solutions are commercial enablers for mobile advertising and marketing, with world-wide relevance.”

The 200 finalists are based in 16 countries/regions including China, India, Japan, Singapore, Korea, Australia and Vietnam.  The names of the 200 companies short-listed as finalists for the "Red Herring 100 Asia 2007" can be found online at http://www.herringevents.com/asia07/index.html.
 
he finalists and winning companies will be celebrated at the Red Herring 100 Asia event in Hong Kong, on August 29-31.  Red Herring 100 Asia is an exclusive event honoring 100 cutting-edge private technology companies from across the Asia-Pacific region.  The event brings together an elite roster of entrepreneurial and global venture investment firms to showcase excellence in innovation.  It features three days of keynote discussions, roundtable panels and intimate networking events designed for participants to make connections and learn what it takes to achieve the best in business and technology in Asia. 

Distinguished speakers on Red Herring 100 Asia include Richard Li, Chairman of PCCW; SeHyun Oh, Chairman of SK Telcom, John Chen, Chairman of Sybase, Victor Koo, CEO of Youku.com (former President of Sohu.com); James Ding, Chairman of AsiaInfo, John Hummelstad, APAC Director of Microsoft Venture and many others. For a full list of Red Herring 100 Asia speakers, visit http://www.herringevents.com/asia07/speakers.html.

***ENDS***

Notes to the Editor

About Amethon Solutions

Amethon Solutions provides innovative analytical solutions that allow mobile operators and content providers to better understand the relationship between mobile subscribers and mobile content providing a catalyst for emerging business applications such as mobile advertising, viral marketing, user generated content and social networking.           

Amethon’s Content Fingerprinting technology has received significant industry recognition including:

• Winner of the Applications and Infrastructure Tools category at the 2006 iAwards
• Finalist at the 2006 Mobile Marketing and Advertising (MMA) Awards
• Winner of the 2005 Ericsson Frontier competition.  

The company was established in 2000 in Sydney, Australia and has offices in Melbourne and Canberra.  

For more information visit www.amethon.com.  

Contact at Amethon Solutions:
Michael Stone
Chief Executive Officer
+61 414 914 889
michael.stone@amethon.com  

About Red Herring

Red Herring is a global media company uniting the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology research, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.  

For more information, visit www.redherring.com.  

Contact at Red Herring:
Maggie Xiao
Director, Red Herring APAC 650.585.3419  
mxiao@redherring.com  

Media Contact Information and Accreditation:
Jenny Chong
Terpin Communication Inc. for Red Herring
Tel: + 1 310 821 6100 Ext. 103
Email: jenny@terpin.com