Mobile Internet Analytics

Australia's mobile operators are now opening up the 'walled garden' and allowing their subscribers to explore the broader mobile internet. This provides a new engagement channel for brands and media publishers that can leverage the personal and immediate nature of mobile phone usage. Mobile internet sites are ideal for providing information to people on the move or 'snack sized' entertainment during the day.

In order to take advantage of this new medium, it is critical to have an accurate and comprehensive view of how consumers interact with your mobile site. Metrics such as visitor numbers, click paths, and search referrals are all standard measures for normal internet sites but generally not available in the mobile environment.

Our Portal Analytics technology has been designed to provide this insight for mobile internet sites as well as mobile specific metrics such as handset type, bandwidth consumption and the consumer‟s mobile operator.