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For mobile operators who need to grow revenue in the new on-deck and off-deck landscape, Amethon Mobile Analytics is a new way to grow mobile data and content revenue through real-time intelligence of subscriber traffic and the mobile internet.
Unlike traditional web analytics, Amethon Mobile Analytics extends reporting into new revenue streams including off-deck traffic, handset applications, streaming media, data consumption and mobile advertising campaigns - all without the need to modify or tag content. It manages customised reporting profiles according to specific business focuss and reports across your portal and the millions of domains that form the off-deck internet. |
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Mobile Analytics - Operator Edition is the market leading product for mobile operator insight into data and services traffic across the mobile internet. Built on a foundation of telco experience, Mobile Anaytics is engineered for the demands of mobile operator production environments.
For more information on the business needs that Mobile Analytics meets, please see the mobile operator industry solutions section.
Key Features
Reporting across multiple revenue streams
- On-deck portal browsing
- Partner-hosted content sites
- Off-deck browsing and media streaming
- Mobile broadband
- Handset applications
- Differentiated reporting between desktop and mobile
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Reporting innovation
- Web-based reporting portal with over 70 standard reports
- Reporting across mobile web transactions, mobile bandwidth and on-device applications
- Referrers and search term reporting for understanding off-net content discovery
- All reports privided real-time
- Configurable reporting profiles for specific busines interests
- Report access partitioned by user role
- Grouping of domains of interest to an aggregated view
- Advanced handset database and filtering
- One-click data export through the web interface
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Ease of deployment
- Passive traffic collection from your existing IP hardware
- Content does not need to be modified or tagged, so content systems are not effected
- Support for multiple capture points, for example multiple APNs or regional POPs
- Support for gateway logging if required, for example WAP gateway or GGSN
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Security, Scalability, Reliability & Resilience
- No risk of service interruption from passive data collection technology
- Reporting data does not leave your network security domain
- Paritioned user access to data
- Multi-tier data aggregation to support scalable pre-processing of data and collection from multiple POPs
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