Mobile Analytics - Operator Edition has been developed to help mobile operators and wireless carriers better understand how their subscribers are interacting with the mobile internet. This includes both the mobile operator's on-deck portal and mobile browsing activity outside the 'walled garden' i.e. off-deck.

The use of 'off the wire' capture provides two key advantages over page tagging solutions:

• There is no need to tag all pages in the operator's portal which can often be a complicated and expensive process
• All off-deck browsing activity can be analysed and reported 

Benefits for Mobile Operators

• Understand how your subscribers are navigating your mobile portal
• Determine what pages are encouraging content transactions or subscription sign up
• Identify the most popular parts of your portal to allow optimisation of the front page real estate
• Understand where subscribers are browsing 'off net' and how this may be cannibalising on-deck revenues
• Identify the most popular handsets in terms of both on and off-net browsing to ensure optimal page rendering