MMS Insights Consulting Service
Many operators are experiencing strong growth in MMS traffic in their networks. While some of this is attributable to an increasing penetration of camera phones and associated photo sharing, there are other sources of traffic growth such as sharing of personalisation content (ringtones, wallpapers, etc), viral videos and other off-net content, forwarding of handset preloaded content and reuse of operator M-Cards.
Operators are also starting to stimulate MMS traffic by sending forwarding content (typically videos or animated gifs) to their subscribers on special ocassions such as Valentines Day, Christmas Day or New Years Eve.
Amethon's MMS Insights Consulting Service has been developed to help operators to better understand what is driving MMS traffic growth in their network and leverage the underlying subscriber trends to grow MMS traffic even faster.
How it works
Traffic data is captured in the network for an agreed duration after which it is processed offline using our Content Fingerprinting technology. Amethon's experienced consultants then analyse the results and develop a comprehensive report covering topics such as overall MMS activity trends, most popular content insight and analysis of any operator campaigns undertaken during the data gathering phase.
We also benchmark a number of key metrics against other operators from around the world and provide recommendations on additional traffic and revenue growth strategies.
Finally, we make your results available via our web-based reporting portal allowing you to conduct further analysis and investigation.
Benefits to Mobile Operators
- Identify content preferences and forwarding behaviours within the subscriber base to improve value proposition to end users
- Analyse the success of internal marketing or traffic stimulation campaigns
- Determine the ROI of free content provided via the mobile portal
- Benchmark your key P2P sharing metrics against other operators from around the world
- Gain valuable and actionable strategies for traffic and revenue growth