Leader in Mobile Web Analytics opens first USA office Sydney - December 10, 2007 ̶ Australian software developer Amethon Solutions opens its first international office in New York for the marketing and distribution of its Mobile Analytics product family.
Amethon Solutions, headquartered in Sydney Australia, is rapidly becoming the global leader in mobile web specific analytics with its Mobile Analytics family of products. These products provide state of the art solutions for Mobile Operators, Mobile Content Providers and Mobile Site Hosting companies by specifically addressing the challenges of tracking and analyzing mobile browser traffic.
The mobile internet is becoming increasingly important as mobile operators provide more non-voice services and as media companies/consumer brands establish their mobile presence to provide information and services to consumers on the go. A recent survey by M:Metrics found that almost 23 million Americans browsed the mobile internet in the 3 months up to 31 May 2007.
As with desktop browser analytics, measurement and tracking of traffic on mobile web sites is vital to both optimize the end user experience and monetize page space through advertising.
The Mobile Analytics product family uses a proprietary ‘wireline capture’ technology which allows mobile web traffic to be analyzed without the need to 'tag' each page or analyse web server logs.
Page tags such as those used by Google Analytics will not work with mobile devices while others page tagging solutions slow down the loading of the page. Log file analysis is time and processor intensive requiring active management and transfer of log files.
The Mobile Analytics product family also provides a range of mobile specific reports such as mobile handset brand and model analysis, mobile handset screen resolution analysis and mobile operator and country analysis.
The Mobile Analytics product family comprises three distinct editions designed for specific applications:
- Mobile Analytics - Operator Edition supports both on-deck and off-deck analysis of mobile internet browsing which provides wireless carriers with insight into the types of sites and content consumed by their subscribers.
- Mobile Analytics - Hosting Edition allows mobile site hosting companies to offer partitioned mobile web analytics to each individual site owner via web reporting interface.
- Mobile Analytics - Site Edition has been developed for large mobile content publishers who need to better understand how their customers interact with their sites as well as provide accurate metrics to advertisers.
Amethon CEO Michael Stone said, “By establishing our New York office, we are in a strong position to address the demand by US wireless carriers, mobile hosting companies and mobile content providers for a solution that accurately analyzes and therefore best commercializes browsing activity across the mobile internet.” About Amethon Solutions
Amethon Solutions provides innovative analytical solutions that allow mobile operators and mobile content providers to better understand the relationship between mobile subscribers and mobile content providing a catalyst for emerging business applications such as mobile advertising, viral marketing, user generated content and social networking.
Mobile Media Metrix, the mobile advertising services arm of Amethon Solutions, works with marketers and agencies that need to plan, implement and report on mobile marketing and advertising strategies, by providing information and analysis on how brands connect to consumers via their mobile.
Amethon’s technology has received significant industry recognition including:
- Winner 2007 Deloitte Technology Fast50 Australia Rising Star Award
- Winner 2007 Red Herring Asia 100 Award
- Winner of the Applications and Infrastructure Tools category at the 2006 iAwards
- Finalist at the 2006 Mobile Marketing and Advertising (MMA) Awards
The company was established in 2000 in Sydney, Australia and has offices in Melbourne and New York.
For more information visit
www.amethon.com Contacts at Amethon Solutions: Michael Stone Dean Collins
Chief Executive Officer USA Business Development
+61-2-9959-5140 +1-646-240-4043