Mobile Content Publishers

Mobile Analytics is particularly suited to mobile publisher with large traffic volumes, offering downloadable content or hosting a number of individual mobile sites. With more metrics and statistics than any of our competitors, Mobile Analytics provides the best understanding of your subscriber's behaviour.

• See reports in near real-time at any traffic volume with statistical data retained indefinitely.
• Filter and aggregate traffic to analyse the results of acquisition campaigns using search, banners or SMS.
• Measure and report on downloads such as wallpapers, ringtones, music or videos

Amethon can provide direct assistance in terms of: 

• Advising on site design and structure to maximise accuracy and reportability
• Configuring the system to track specific campaigns, maximise accuracy and reportability
• Analysing and interpreting the results.

Mobile Marketing Agencies

Mobile Analytics is ideal for mobile marketing agencies who are rapidly building and deploying campaign microsites on behalf of clients. 

• Activate reporting for a new site with a few keystrokes without the need to generate site identifiers and tag each page.
• Filter and aggregate traffic to analyse the results of SMS, banner ads, search or on-deck campaigns.
• Measure downloads such as branded wallpapers or viral videos. 
• Provide clients with their own branded login to access reports and statistics for their campaigns.

Amethon can provide direct assistance in terms of:

• Automating campaign data generation for inclusion in your standard client report template.
• Advising on campaign site design and structure to maximise accuracy and reportability
• Configuring the system to track specific campaigns, maximise accuracy and reportability
• Analysing and interpreting the results.

Mobile Site Developers

Mobile developer who are creating, managing and hosting mobile web sites will find Mobile Analytics a perfect in-house analytics solution to offer their clients. 

• Activate reporting for a new site with a few keystrokes without the need to generate site identifiers and tag each page.
• Report on the overall traffic across all client sites in terms of visitors, page impressions, data consumption, etc
• Offer advanced traffic filtering and aggregation features to clients to support analysis of acquisition campaigns or subscriber segmentation.
• Provide clients with their own branded login to access reports and statistics for their sites. 

Amethon can provide direct assistance in terms of: 

• Advising on site design and structure to maximise accuracy and reportability.
• Providing advice and services to your clients to help them measure and report against key business metrics.
• Customising the look and feel of the tool such as client menu structures and client logos.

MobiSite Builders 

Developing a MobiSite builder is complicated enough without having to worry about client reporting and analytics. Mobile Analytics has been designed to seamlessly integrate with your MobiSite builder and provide a full suite of secure and partitioned analytics to your users.

• Secure and partitioned access for each individual mobisite
• Automatically activate reporting for new subscribers
• Customisable reporting sets to allow different account types to be offered e.g. free basic reporting, additional charge for full reporting
• Complete reporting visibility across all mobisites in terms of page views, unique visitors, browsing sessions, data consumption, etc

Amethon can provide direct assistance in terms of: 

• Advising on site design and structure to maximise accuracy and reportability
• Devising analytics 'products' that can be offered to your subscribers as revenue generating service options  
• Customising the look and feel of the tool such as menu structures and logos.