Content Fingerprinting is Amethon's award winning solution for analysis, tracking and monetisation of P2P shared mobile content.   This capability allows mobile operators to generate new revenue streams from advertisers, marketing agencies and content owners as well as increasing P2P forwarding revenue from their existing subscriber base.

With more than 90% of MMS traffic typically generated through peer to peer communication, it is essential for any product manager or marketing team to know what is driving this traffic as well as providing critical performance and planning information to engineering teams.

Furthermore, Content Fingerprinting enables a number of other revenue streams to be developed including:

• Rewarding subscribers who create revenue generating content
• Superdistribution of 3rd party content through P2P and viral transmission
• Providing marketers and consumer brand owners to measure penetration of their viral or branded marketing campaigns

 
How it works

Deployed as a network appliance, Content Fingeprinting passively monitors and analyses all MMS traffic without modifying the content or introducing any latency to message delivery. The passive capture technology also means that Content Fingerprinting is completely transparent to subscribers and poses no risk to network reliability or revenue generation.

This provides valuable insight into the content preferences and forwarding trends within the operator's subscriber base.

Specific examples of mobile content such as operator traffic stimulation campaigns, mobile advertising material or personalisation content can also be explicitly tracked to quantify the viral nature of these content items.

All reports and statistics are presented through a web-based reporting portal that can be partitioned to allow 3rd parties such as advertising agencies or content owners to manage and view their own portfolio areas. 

Benefit to Mobile Operators

• Identify content preferences and forwarding within the subscriber base to improve value proposition to end users
• Develop new revenue streams from marketing agencies and brands by providing detailed feedback and analysis on viral campaigns
• Provide encouragement mechanisms to end users to generate P2P forwarding revenues
• Reward creators of user generated content which drives network revenues
• Calculate the ROI on traffic stimulation campaigns and free on-deck content 
• Analyse and map social networks based on content sharing relationships